Adiree Fashion Agency

We've Moved!

2011-07-01T13:44:00.000-04:00

We've packed up all our things and we are leaving, but don't worry we're not going far. Continue to follow our blog now located on the Adiree site so you can stay up to date on everything you need to know from fashion, to business, to public relations tips. You don't want to be left out, check out our new home now!

Adirée Studio: Making Your Website Customer Friendly

2011-07-01T11:25:00.003-04:00

You already know how annoying some websites can be with flashing pop-ups and pages upon pages you have to go through to find the information you need. Make your website user friendly with a few of these tips and ideas, and your customers will surely thank you.

1. Make sure each page on the site has something valuable to offer. It is fine to have a cover type/entry page to your site, but you don't want to people to be clicking through multiple useless pages to get what they want. Most of the time they come to your website with a purpose and they want to find it easily.

2. Avoid annoying pop-ups. Point blank, nobody likes pop-ups. Ever. They are obnoxious and distracting, and frankly just end up frustrating the user.

3. Don't use an image background. It makes the site look very amateur, and cluttered. Keep it simple with a solid color, it will make the site look a lot more neat and organized. Less sometimes really is more.

Source: http://websitehelpers.com/design/

Adiree Consulting: Why You Should Never Really Leave School

2011-06-30T11:04:00.004-04:00

So you've finally graduated. You have your degree in whatever field you have chosen and you are ready to start your own business! It's an exciting time for anyone, and a busy one at that, but some people thnk you should still be going back to school. WHAT?! You have your degree, you're golden right? We're not sayin go put yourself through another 4 years of school, but for a young entrepreneur, continuing your education in one way or another is vital. You could go back and get a higher degree, or you could take a certification test, or you could just take a few classes or attend a seminar at a local college. Whatever you choose, expanding your knowledge of your area of expertise will help you stay on top of trends that affect your industry and help you do better business. You can never stop learning.

Source: Loren's World

Showroom Adirée: Spotlight on Endexus Designs

2011-06-29T12:49:00.003-04:00

"Proudly African, Proudly Zimbabwean," there is no other way to describe Endexus Designs. The line is the product of the collaboration of a Zimbabwean couple whose main goal is to promote and display ethnic African heritage and fuse it with modern fashion. They have embarked on a journey to reach international critical acclaim and seek success of epic proportions. Endexus Designs is all about giving a new dimension to aesthetic apparel with pieces ranging from casual T-shirts and jeans to high end scarves and handbags. The line encompasses everything any fashionable woman would need while letting you know Zimbabwe is a shining star on the fashion map.

Luxury and Extravagance Taken to New Heights

2011-06-28T11:01:00.004-04:00

Luxury has always been associated with scarcity. So many people want it, but only the elite few can afford it, and even fewer can actually have it. At one time certain types of fish, meat, or spices were considered to be luxury. Today it is the finest jewels, richest fabric, and fastest cars. With the worldwide sales of luxury goods growing and expected to continue its growth that leaves us with the question what will be the luxury of th future? Someone will have to come up with something even more rare and outrageous to wear as a hat since the lowly masses keep catching up and getting their hands on things once considere to be a fine delicacy. Will it one day be so ridiculous that people will be walking around in boots made from the skins of life forms from strange planets? I sure hope not, but with some people always trying to one-up everyone else we will just have to sit around and see what they come up with next.

Source: Business of Fashion

Adirée Public Relations: Spotlight on Jo Black Craze

2011-06-27T11:54:00.004-04:00

One of the newest designers added to the Africa Fashion Week New York line up is Jo Black Craze. The CEO and designer behind Jo Black Craze is Olusola Elegba, commonly known as Sola Cash. His passion for fashion led to his creation of the line which is a reflection of his own style. The line ranges from polo shirts to cashmere sweaters to velvet shoes. Sola Cash gives you a look that says it all and incorporates style with attitude. Jo Black Craze will be showing at AWFNY on Thursday, July 14, 2011.

Strong Minded Fashion

2011-06-26T11:14:00.003-04:00

Tunisian designer, Azzedine Alaïa, sat down recently to give an interview with Virgine Magazine where he shared his views on fashion, style, and some of the industry's biggest names. Azzedine has already earned his spot in the fashion record books with two Fashion Oscars and a clientele base ranging from Michelle Obama to Grace Jones. He got his start at a young age working in a shop where he learned to sew and finish dress making. His skills were later developed by being hired by wealthy people living in a nearby palace and was later sent to Paris to work with Dior. His first collection came about in 1979 and was photographed by Elle Magazine, even though many buyers labeled it as too sadomasochistic. Today he is a best seller in the United States and is sold in stores such as Barney's. He also went on to slam Vogue editor Anna Wintour saying that he doesn't need her support at all, and also said that Karl Lagerfeld has never touched a pair of scissors in his life. It looks as though Azzedine Alaïa will not be going anywhere anytime soon, and if he makes a few waves in the process I don't think it will matter much to him.

Check out the full interview here: Virgine Magazine

Adirée Talent & Management Group: Spotlight on Darryl Jagga

2011-06-25T11:38:00.003-04:00

Never before have we seen art and architecture intertwined so much into fashion design as we have with Darryl Jagga. This South African designer has 20+ years of design experience under his belt and has worked all over the world with top designers such as Victor Costa, Castle Starr, and Calvin Klein. His pieces tie artistic and architectural elements together trying to bring together the old and the new and enhance the modern woman. We are all waiting to see what he will show us at Africa Fashion Week New York where he will be showcasing his fashions on Saturday, July 16, 2011.

Adirée Consulting: Use Twitter to It's Fullest Potential

2011-06-24T08:46:00.000-04:00

While there are still many skeptics out there that still have yet to jump on the Twitter bandwagon and don't see it happening any time soon, they are missing out on a key feature that can help grow and market their business. Twitter Lists is a tool where you can categorize certain groups of people so you can check up on them and you don't have to filter through the rest of the noise on your feed. The List feature gives you the option to create a private list (think checking out what your competition is up to) that way no one else can see it. You can also use it to network with others in your industry and make connections easily that way. You can create lists of featured clients to promote them easily and its the perfect form of free advertisement. And finally, you can feature your beloved staff members who are representing the business through either their own personal Twitter accounts, or ones specifically set up for the sake of the business. The possibilities of Twitter are endless and those who think they aren't missing anything are sorely mistaken.

Source: http://www.famousbloggers.net/twitter-lists-business.html

Adirée Studio: Do I Really Need a Professional Web Developer?

2011-06-23T10:37:00.000-04:00

Nowadays, every business needs a website, and it needs to be well laid out and thought out. For those people with a very strong "do-it-yourself" attitude they might not want to reach out to hire a professional web developer, so that poses the question, is it really necessary to hire a professional web developer in creating your website? Even thought it may cost you a little bit more than you would have liked to spent, the logical answer is probably yes, but that does not mean it is completely impossible to create the website yourself. Hiring a professional web developer gives your business the solid foundation it needs to start on the path to success right away. There is no hassle with figuring out how to make things look right and struggling with software, all you have to do is tell the web developer what you want, and they are trained to make it happen. On the other hand, there are many online tutorials and programs that will guide you through everything step by step if you want to do it yourself, but in reality hiring a professional will give you the return on investment you desire with your business.

Source: www.juicecustomwebsites.com

Showroom Adirée: Spotlight on AFWNY Designer, Korto Momolu

2011-06-22T10:09:00.000-04:00

One of the more well known, and highly anticipated designers that will be showing their collection during Africa Fashion Week New York this July is Korto Momolu. She caught the eyes and captured the hearts of many on the fifth season of Project Runway, and has since been a force to reckon with. Originally from Libya, Momolu moved to Canada and began studying fashion design at L'Academies des Couturiers Design Institute in Ottawa, Ontario then furthered her education at the prestigious Parsons School of Design in New York City. Korto's designs have always embraced color and diversity, infusing rich fabrics and tribal designs that pay homage to her African roots. We are all excited to see what she will give to the world of fashion when she showcases her talents Thursday, July 14, 2011 at AFWNY.

Join in Celebrating Social Media Day!

2011-06-21T09:20:00.000-04:00

Many of the world's internet savvy social media fiends already know about Mashable.com and how it is a top source for news in the digital and social media realm. Mashable has always been a celebration of web culture and all things tech-related, so in the spirit of a celebration last year, they created Social Media Day. The day was described by Mashable's writers as a "global celebration of the technological advancements that enable everyone to connect with real-time information and communicate from miles apart," and the second annual Social Media Day celebration is coming up pretty soon. On June 30th, Mashable readers all around the world will meet up to celebrate everything the site has brought to the world and how it has changed global culture as a whole. Just in NYC a Social Media Day celebration is being held at Brooklyn Bowl with free bowling from 6-7 p.m. and networking opportunities all night long. There are different celebrations you can find all over the globe, check some out on Twitter by searching #smday or on Mashable's website. What will you do to celebrate this joyous occasion?

Source: http://mashable.com/2011/06/07/social-media-day-nyc/

Adirée Public Relations: Spotlight on Nadir Tati

2011-06-20T09:17:00.000-04:00

Africa Fashion Week designer, Nadir Tati, shows off her political prowess on and off the runway. She has already began to make a name for herself by winning the Best Designer of the Year Award in 2010 from Moda Luanda, and is not stopping there. Her fashion makes an almost political statement with a collection called "The Power of Africa," which represents the contemporary African woman in the modern world. This is a common theme in the Angolan designer's life being that the developing country she calls her home has experienced a recent economic boom and plans to form their own Stock Exchange in the near future. We can see that she clearly draws her inspiration from Angolan culture and people since her designs are truly powerful and will surely turn heads this July.

Source: www.allafrica.com

Father's Day Fashion

2011-06-19T09:32:00.000-04:00

Happy Father's Day! What better way to take care of those important men in our lives than with the gift of fashion. For Father's Day this year make sure you check out Sheria Ngowi, Tanzanian designer and his men's collection "Year of the Gentleman." His designs are sophisticated, wearable, and well-tailored. Sure to keep any man looking sharp.

Source: Africa Style Daily

Adirée Talent & Management Group: Spotlight on Gloria Wavamunno

2011-06-18T09:12:00.000-04:00

Designer Gloria Wavamunno of Uganda has always strived to bridge the gap between African design, and luxury. She draws her inspiration from everything that touches her in culture, music, and color. Wavamunno's designs are often a mix and match of colors, fabrics, and textures that blend together to create harmonious fashion. She will be featured for the first time int he United States during Africa Fashion Week New York on Thursday July 14, 2011.

Source: www.afwny.com

Boxing Kitten Packs a Punch

2011-06-17T12:14:00.004-04:00

Boxing Kitten has always pushed the boundaries of fashion and drawn inspiration from vintage themes. The fashion found in her Fall/Winter 2011 Lookbook is no different. Its vibrant West African inspired Ankara fabrics paired with vintage silhouettes pay homage to a time long gone, but remain relevant with its sheer blouses and unique flair. The designer behind Boxing Kitten is Maya Amina Lake, a self-taught New Yorker who has always been fascinated with African culture, even making it her major in college. Check out the rest of the collection here.

Source: The Fashion Notebook

Adirée Consulting: Running a Successful Home Business

2011-06-17T11:34:00.003-04:00

The prospect of working out of your home sounds like a dream-come-true to most people. There's no commute, you can stay in your pajamas all day, and especially for people with children, you can spend more time with your family. These positives make your life easier when you have a home business, but the problems come into play when the lines between work life and home life get blurred. Here are some simple tips to keep your business, and your family functioning properly while you work from home.

1. Keep your work area, and your family area separate. You don't need any distractions while you are working, and it will keep everything much more organized and easy to work with.

2. Keep a schedule. Set aside time each day that you will dedicate solely to work. You are working out of your home, but you should still have regular hours as if you had a normal office job to keep you on task.

3. Separate work and home communications. Get a separate phone line (that will not be answered after hours), a separate e-mail account, and even set up a post office box so that you don't have to give out your home address to strangers.

4. Know your limits. Just because you are working from home does not mean you should be working around the clock, but at the same time, just because you are working from home does not mean you should be hardly working at all. Talk to your family about time restraints, and refer to top #2 about scheduling,

Hopefully these tips will start your business off on the right foot, and pretty soon you could be running a global empire out of your home office.

Source: www.goodplum.com

African Heat Wave in Elle Singapore

2011-06-16T20:40:00.007-04:00

One serious heat wave hit Elle Singapore with a multi-page fashion editorial with model Tina J. The spread was shot by Joel Lim and styled by fashion editor Daphne Chen. The editorial shows Tina J wearing bright colors, bold prints, and flowing dresses from Gucci, Fendi, Jill Sander, and other designers to keep cool in the scorching heat.

Source: Elle Singapore

Adirée Studio: So You Have Your Own Business, Now What?

2011-06-16T12:28:00.002-04:00

In this era, the easiest and probably most effective way to get the word out about your business is through the internet, and in order to do so your company needs to have a well thought out, well designed website. For many people, if they see that a company has a sloppy and poorly planned website, they won't think they're a legitimate business and won't want to do business with them. The main focus you need to take in designing a website it keeping the business's goals and the website's chief purposes in mind. You could be looking to build your brand, provide product information, drive sales, or even provide customer service and support. Whatever the business's goal is, you need to keep that in mind. Once you have figured out your main objectives, then you can go from there. Adirée's website was recently re-designed to better fit the needs of our business. You can check it out here.

Source: www.wilsonweb.com

Showroom Adirée: Spotlight on Design by U

2011-06-15T12:21:00.003-04:00

Fatima Samad draws influence from everything around her to create the fusion of East and West, and old and new in her jewelry line Design by U. Much of her inspiration she credits to her Ghanian culture, her parents, and her husband who is a designer and artist as well. She says her heightened creativity talents are due to her husband introducing her to the art world. From a young age she was always the one to adorn herself with different colorful pieces of jewelry, and was born into a family with an entrepreneurial spirit. With this raw talent and acquired business savvy she had the tools she needed to create Design by U, which will be showcased at Africa Fashion Week (New York) on Saturday July 16, 2011. Her fun, inventive pieces will brighten up any outfit and make sure that you stand out in a crowd.

Source: http://www.designbyujewelry.blogspot.com/

Adirée Social Media: Apps for Change

2011-06-14T14:16:00.004-04:00

A contest recently organized by AT&T and One Economy was organized to challenge mobile app developers to create something for social good and the betterment of society. Developers went to work and a panel of judges came up with 5 winners. The grand prize winner is called Remas and helps immigrants send money to their home countries. Mobile Saver, another winner helps people manage an Individual Development Account. The third winner's app is called TalkChalk and enables a safe, monitored conversation between students and teachers. The fourth winner's app is called Nutrition Mission and helps people make healthier food choices. And the fifth and final winner is called All Income Foods, which helps people on food stamps find stores near them they can go to. The contest got developers thinking on a more global scale and got people around them reacting. Maybe one of these apps could be helpful to you or someone you know, because we all know you could stand to put down Angry Birds for a little bit.

Source: www.mashable.com

Adirée Public Relations: A Look at AFWNY Designer Mirembe Collections

2011-06-13T11:41:00.003-04:00

If you are looking for something unique to wear that will surely make you stand out, Mirembe Collections is where you want to look. Their colorful pieces include cocktail dresses, elegant gowns, women's separates, accessories, and even a jewelry line. Mirembe Collections offers everything you need to build a look that is completely your own. You won't need to worry about someone stealing your look when you are wearing Mirembe because everything is 100% handmade in Uganda. Mirembe Collections provides high-quality fashionable clothing that always make a statement. They will be showcasing their designs on Friday July 16, 2011 during Africa Fashion Week (New York).

Requested Improvements in African Fabric

2011-06-12T13:29:00.005-04:00

Alexander Asum-Ahensah, Minister for Chieftaincy and Culture in Ghana has made a public announcement, calling upon African fashion designers to make improvements and adjustments in their fabrics so they can achieve a greater global impact. His speech was made at the second annual African Fashion Night where he made the statement, “African fabrics in terms of quality and design are very attractive and are cherished all over the world, but needed to be improved upon to compete with others out there.” He added that their fabrics can take center stage in the world of fashion if they integrated their ideas and improved on their design. While some may agree, many might argue that the fabrics used by most African designers give them their authenticity and uniqueness. We will have to wait and see if any change takes place.

Source: www.ghana.gov

Adirée Talent & Management Group: Spotlight on bebeGrafiti

2011-06-11T13:15:00.003-04:00

Fun, fearless, fashion. These are three words that come to mind when thinking of bebeGrafiti, a Nigerian based design house that creates ethnic clothes for the 21st century that make children, teens, and young adults to embrace African fashion, while still remaining edgy and relevant. Each piece of clothing creates a unique vibe that you can tell has a lot of proud African influence, but also is trendy and youthful enough to be worn today. BebeGrafiti is one of the featured designers that will be showing at Africa Fashion Week (New York) on Thursday July 14, 2011. BebeGrafiti tells us that, "No doubt, fashion is the safest form of rebellion."

Adirée Consulting: Innovation and Propelling Your Business into the Future

2011-06-10T11:41:00.005-04:00

"You need scenario planning or you'll likely be stuck in the past"
-Adam Hartung (Forbes Magazine)

One of the most common mistakes people make in creating a business plan for the upcoming year is studying the past. If they had a bad year financially, hours upon hours are spent on analyzing what went wrong and most likely they'll end up with a very conservative spending plan for the future. Companies that have the highest rates of return, and experience increased revenues are the ones concentrating on the future. Apple, one of the world's largest and most successful companies, demonstrated this with their use of scenario planning and looking towards the future. They had been concentrating on the personal computer market for a long time, but in 2000 instead of sticking to this path and trying to improve on it they turned to something no one had done before and began to dominate the digital music market. The introduction of the iPod made them a leader and an innovator in this field and showed them tremendous growth because they looked to the future instead of sticking in the past. With the iPod nearing the end of it's product life cycle, Apple is still surely looking towards the future to be on the cutting edge once again. You don't need to come up with something as revolutionary as the iPod, but you should always be thinking, how will your business look toward the future to stay above the competition?

Fresh Logo Design

2011-06-09T11:39:00.004-04:00

A company's logo is one of first things a person sees about a business, and therefore it is extremely important to have a well thought out and artfully designed logo. You need to have something exciting and interesting to make a great first impression, but you have to make sure it isn't too over the top and busy as to defer prospective clients. For many companies images related to nature and fruit attract people because they bring about thoughts of freshness, color, and growth (like the one shown above). Always remember, when designing a logo for a new business, it is better to keep it simple and classic rather going crazy with flashy designs.

Bridal Spotlight for Africa Fashion Week (New York)

2011-06-08T12:03:00.003-04:00

With Africa Fashion Week (New York) just a little over a month away Showroom Adiree is compiling lists of African designers to participate in the occasion. One designer we will be featuring in our show is Danielle Martin-Cicero whose bridal designs have awed and inspired many. Besides her high fashion gowns, Danielle Martin-Cicero specializes in informal gowns and cocktail dresses, which is an often untapped niche in the market. Martin-Cicero's line has something special for every bride and every style. We will be looking forward to Africa Fashion Week to see what she will dazzle us with next.

Social Media Takes This Ice Cream Truck to a Whole New Level

2011-06-07T11:57:00.003-04:00

Last year, Ben & Jerry's used social media marketing as a tool in celebration of their 25th Anniversary of the flavor "New York Super Fudge Chunk." They had Ben & Jerry's ice cream trucks driving around NYC and Boston and allowed fans to tweet in their locations as suggestions where they wanted the truck to stop and give away free ice cream! It was so successful last summer that the Ben & Jerry's truck is back again this summer, this time in 5 major U.S. cities: New York, Boston, Miami, San Francisco, and Los Angeles.

How to get the Ben & Jerry's Truck to stop for you:
Miami (now-June 10) follow & tweet your location to @BenJerrysTruck
New York (June 20-July 29) follow & tweet your location to @BenJerrysTruck
Boston (August 1-August 31) follow & tweet your location to @BenJerrysTruck
Los Angeles (now-June 10) follow & tweet your location to @BenJerrysWest
San Francisco (June 20-July 29) follow & tweet your location to @BenJerrysWest

What a delicious way to embrace social media!

Showroom Adiree: A Look Inside

2011-06-05T23:39:00.011-04:00

On June 2, 2011, Showroom Adiree and Molton Brown London partnered up to showcase some of the fashions that would be on display for the upcoming Africa Fashion Week New York in July. The scene was set for a red carpet event and guests came surging into the showroom wearing their own fashionable and unique styles.

Featured designers included Bebe Grafiti, Kozby World, Kachi Designs, Rouch, Thomas Sarfo, Washington Roberts, Tori Famuyiwa, Funlayo Deri, Mirembe Collections, Fikirte Addis, Danielle Martin, Saint Wobil, Editalo Designs, Darryl Jagga. Dazzling new pieces were hanging on racks so that guests could view them as well as being worn by models who were walking around, mingling with excited guests. The models exemplified grace and beauty as they displayed their dresses like pieces of art with their hair styled by Donya Hawkins of SanJon Unisex Salon and make-up provided by Renarda Joy.

Not only could guests sample fashion from these exciting collections, but they also got a chance to try out some of Molton Brown's fantastic products, and nobody left without a complementary gift bag supplied by Molton Brown.

Overall, it turned out to be a very enjoyable night for everyone involved. Upbeat music created an unforgettable ambiance, and guests seemed to leave excited and interested to see what these designers will turn out for Africa Fashion Week New York (July 11-17, 2011). It looks like we will just have to stick around and start counting down the days to find out!

Photographer: Robert Cooper

The Soul...I Mean Sole of Fashion

2011-06-05T12:06:00.005-04:00

You can have Christian Louboutin shoes at only $25! Sounds too good to be true? That's because it is, but with the help of Tara Haughton, the 16-year-old from Ireland who was created a stick on sole for your heels in a variety of colors and patterns, you could have shoes that really look like Louboutins. These Rosso Solini "designer soles" are available online at her site. While this is a creative fun way to give your heels an extra kick and added personal flare, she may be facing a lawsuit in the near future. The Louboutin legal team has started a war with Yves Saint Laurent and Brazilian shoe company Carmen Steffens both for using Louboutin's trademark red soles. If you don't have a problem with wearing a knock-off, then by all means, get these do-it-yourself stick on soles while you can, but for many others who don't want to ruin the sanctity of these high fashion designs, we'll wait until we can afford the real thing.

Model Casting Call for AFWNY

2011-06-04T12:43:00.004-04:00

Models are needed for Africa Fashion Week New York. Do you think you have what it takes to walk the runway in the latest African fashion? RSVP to kim@adiree.com

Successful night for African Fashion

2011-06-03T12:13:00.008-04:00

Last night Showroom Adiree put on event for Africa Fashion Week (New York) at Molton Brown in SoHo. It was a night full of fun, fashion, luxury, and pampering complete with a red carpet and all. Molton Brown was packed with people excited to see some of the fashions that would be featured at Africa Fashion Week New York, and to learn about the designers. With Africa Fashion Week New York just over a month away we are sure to see so many more great designs and a lot of amazing African fashion.

Showroom Adirée event with Africa Fashion Week (New York) designers tonight!

2011-06-02T12:03:00.003-04:00

See you tonight at Molton Brown for the Showroom Adirée event with Africa Fashion Week (New York)designers. Prepare to be pampered and see some amazing designs!

Fun. Fashion. Luxury

Adiree Gets Ready for Showroom Event at Molton Brown

2011-06-01T14:16:00.003-04:00

The Adiree team is making last minute preparations and getting everything in place for our Showroom Event at Molton Brown London tomorrow, June 2. The event will feature designers that will be showing at Africa Fashion Week New York in July, and will surely be a night of pampering and luxury. Everyone at Adiree is showing high energy as we get ready to see some beautiful designs and stylish people tomorrow night.

Certified Boss | Adiat Disu

2011-05-31T09:00:00.002-04:00

Adiat Disu President of Adirée PR and Director of Africa Fashion Week (New York) (www.AFWNY.com) featured as a certified "Fashion Boss" in the sophisticated South African premier magazine True Love (South Africa) .

FOLLOW: ADIREE FACEBOOK | ADIREE BLOG | ADIREE TUMBLR | AFWNY

Happy Memorial Day

2011-05-30T18:29:00.004-04:00

We're all out of the office today enjoying the Memorial Day Weekend.

Hope you all are having a fabulous Memorial Day. Let's salute our Troops.

BeBe Grafiti At Pre-Summer Shopping Blowout | Largos 5/29

2011-05-27T08:00:00.002-04:00

BeBe Grafiti along with other fabulous designers and vendors such as Azaira, Maju, and Rogue Vallari will be apart of the grand shopping event taking place in the beautiful country of Victoria, Lagos.

BeBe Grafiti will also be featured at the proclaimed Africa Fashion Week (New York) (www.AFWNY.com) . Look forward to more updates of designs by BeBe Grafiti.

Date: Sunday 29 May 2011
Time: 12PM to 7PM
Venue: GET Arena, Opposite Oriental Hotel, Oniru Estate, Victoria Island, Lagos.

For more information, please visit: www.lpmpaper.blogspot.com and join LPM’s Facebook Fanpage and Facebook Group.

Source: Bella Naija

FOLLOW: ADIREE FACEBOOK ADIREE TWITTER ADIREE BLOG ADIREE TUMBLR AFWNY

Adirée Launches “Where Fashion Began” Photo Campaign for Africa Fashion Week New York 2011 (Watch Behind the Shoot Video)

2011-05-24T07:00:00.005-04:00

Adirée, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme “Where Fashion Began”. AFWNY is set to take place on July 14^th, 15^th and 16^th at the Broad Street Ballroom in New York City’s financial district.

The campaign, shot by Avaloni Studios, increases fashion consciousness by visiting the past, “Where Fashion Began”, and giving a glimpse into the stylish future. Models used were an inspiring mix of ethnicities reflective of designers who will be showing at AFWNY 2011.

“This new campaign is completely different from what we have ever done. We pushed the boundaries and are now offering images that transcend race, culture or language. We are giving the audience fashion at its purest form,” said Adiat Disu, director of AFWNY.The campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist Renarda Joy, hair styling by Kathy Clark Lewis and fashion styling by AFWNY executive stylist Tori Famuyiwa.

AFWNY is produced by Adirée and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase. For more information about AFWNY visit www.afwny.com.

FOLLOW: ADIREE FACEBOOK | ADIREE BLOG | ADIREE TUMBLR | AFWNY

Adirée PR | Showroom Adirée Launch

2011-05-23T12:00:00.004-04:00

Showroom Adirée and the London based luxury bath & body brand Molton Brown have united for a great event at their Soho flagship location to feature the designs of Africa Fashion Week designers.

Attendees can anticipate a night of bath, beauty, luxury and fashion. To RSVP: pr@adiree.com

Follow Us:

Adirée Facebook Adirée Blog Adirée Tumblr AFWNY

Adirée Public Relations | Washington Roberts Showcases at Africa Fashion Week (New York)

2011-05-16T08:00:00.002-04:00

Washington Roberts designs pieces that compliment women's bodies and accentuate their femininity. His collection is an adaptive style for women who want to look stylish in timeless fashion. The line showcase at Africa Fashion Week (New York) (AFWNY) Friday, July 15th 2011.

Source: AFWNY

Adirée Showroom | Royally Crowned: Africa Fashion Week NY Designer Danielle Cicero’s Regal Designs Would Make Any Wedding Royal

2011-05-11T09:00:00.001-04:00

Danielle Martin Cicero Bridal and Special Occasions designer to showcase at Africa Fashion Week New York 2011 . The Danielle.Cicero line was created to fill the need for informal bridal apparel. Other than specializing in formal gowns, Cicero designed a collection combining cocktail and tea length dresses and informal gowns. Each dress presents individuality and luxury with sumptuous detailing like hand embroidery and beading—nontraditional, modern yet royal.

While the world has anticipated the designer who would be crowned the honor of dressing Catherine Middleton for the royal weeding (Alexander McQueen), Cicero niche bridal wear designer has been working on becoming a household name.

Adirée PR | Incredible Tips PR Pro to get the word out through Social Media

2011-05-10T09:00:00.003-04:00

Follow and engage with relevant media and influencers. Incredible Tips PR Pro to get the word out through Social Media:

Participate in Twitter conversations, retweet good content, following interesting people, replying to questions posted this way your recognized in the twitter world.
Post press releases and news with retweetable headlines on sites like PR Newswire or PRWeb.
Use your blog as a tool to share news and stories.
Use News Aggregation Services like Netvibes to create a dashboard of related content. Use it by setting up custom dashboards which blend relevant content which then allows you to easily find industry-specific information.

Promo: Renew Your Skin

2011-05-09T09:00:00.002-04:00

Sumptuous Makari De Suisse Caviar Clarifying Gel is now on sale for the awesome deal of 50% Off.

Offer will be going on through May 18th.

Find this off one Makari.com while the discount last.

Adirée PR | Designs That Inspires Youth Through Combat and Turmoil, Bebe Grafiti

2011-05-09T08:00:00.001-04:00

Bebe Grafiti is to showcase their edgy line at Africa Fashion Week New York 2011 for a second year.

Designer of Bebe Grafiti, Esther Anozia’s ideology on African fashion for the young African woman takes root from exploring today’s youth and motivating them to express themselves positively.

“Fashion is the safest form of rebellion” -Esther Anozia

With the current political turmoil and fighting spurring in many African and Middle Eastern lands, such as the deadly Muslim-Christian riot that left 12 dead and a Cairo church burned down May 8th. In such calamitous times, the youth are in dire need of encouragement. Anozia, a Nigerian based designer, creates popular, innovative, edgy and ethnic pieces that effectively help the youth find their unique cultural voice regardless of ethnicity or nationality.

Bebe Grafiti will showcase this year on Thursday, July 14th. Catch her collection based from Niger Delta fabric, commonly used in the Niger Delta region in Nigeria. Opening the same day is Korto Momolu from Project Runway.

Adirée Studio | Be The First to Know

2011-05-05T09:00:00.001-04:00

Mashabel brings you "First to Know". The series of everything you need to know about what's going on in the Cyber world. Like talks of Mark Z of FB partnering with Skype. I know you want to know what that's all about. Read all about it.

Video | AFWNY 2011 : Behind the Photoshoot Campaign "Where Fashion Began"

2011-05-04T09:00:00.002-04:00

Adiree Social Media | Have a question,Need an answer

2011-05-03T09:00:00.001-04:00

Have a question? Need an answer? Formspring, the popular web app for anonymous or social Q&A, is making its massively multi-player features a lot more useful Tuesday with a tool called All Responses.

Source: Mashable

Adirée PR | Africa Fashion Week Website is Live

2011-05-02T09:00:00.000-04:00

Adirée Launches a new stylish Website for Africa Fashion Week. And Mayor Mike Bloomberg gives Africa Fashion Week (New York) an officially Proclamation.

A Multi-functional site, look up your favorite African designers to registering to participate during the shows in July, all info can be found at AWNY.com.

Adirée Talent & Management | Designer Korto Momolu

2011-05-01T09:00:00.005-04:00

Divas Dressing Darlings in conjunction with Little Rock Fashion Week and THINK Magazine to benefit the non-profit, Little Dresses for Africa.

Adirée Consulting | Know The Elements of An Effective Idea

2011-04-30T09:00:00.006-04:00

Six (6) Elements of An Effective Idea:

Source: BE.com

Adirée Studio | Newpaper of the Digital Age

2011-04-29T09:00:00.001-04:00

As you may have seen all over New York Subways and Billboards. New York Times Digital Subscriber ad.

Source: WWD.com

Adirée Showroom | Fashionable Posh Designs of Darryl Jagga

2011-04-28T09:00:00.000-04:00

Fashionable Posh Designs of Darryl Jagga

Adirée Social Media | Are You IN the Loop?

2011-04-26T09:00:00.001-04:00

They're calling it the virtual career. In the days of the information age with 75 million members strong, Linken In has become the main social media site for Professionals.

"It’s the go-to site for recruiters looking to fill positions, executives looking for opportunities, and entrepreneurs looking for prospective clients."

Source: BE

Adirée PR | African Fashion Week (New York)

2011-04-25T09:00:00.004-04:00

Video

AFWNY, Extravagant African fashions brought to the New York City social & fashion crème de la crème.

Adirée Talent & Management | Adda Tidjani Produces AFWNY

2011-04-23T09:00:00.000-04:00

Adda Tidjani appointed to the position of executive producer of AFWNY 2011. Africa Fashion Week (New York) 2011 is set to take place on July 14, 15, 16 at the Broad Street Ballroom 41 Broad St. New York NY 10004.

Adda Tidjani was born in Yaoundé, Cameroon and raised in Brussels, Belgium. After moving to New York to pursue a career in Journalism, she became involved with Adirée, the parent company and agency behind AFWNY 2011.

AFWNY include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Some of the featured designers include Saint Wobil, AAMAA Couture and Bill Witherspoon. For more information about Africa Fashion Week New York visit www.afwny.com.

Adirée Consulting | CEO Talk with Emanuele Carminati Molina, President of Valextra

2011-04-22T09:00:00.000-04:00

Emmanuele Carminati, President, Valextra Italian luxury leather goods talks with BOF.

Adirée Studio | Fashion PR in the Digital Age

2011-04-21T09:00:00.001-04:00

Fashion PR 2.0, the new age.

Adirée Showroom | Washington Roberts

2011-04-20T09:00:00.002-04:00

Chic designs that compliment women's bodies and focus on their femininity. His collection is an adaptive style for women who want to look stylish in timeless fashion.

Adirée Social Media | Mayor Bloomberg Proclaimed April 16th Foursquare Day

2011-04-19T10:00:00.002-04:00

Mayor Michael Bloomberg has proclaimed Saturday, April 16, 2011, “Foursquare Day.”

Summer Make-Up Trend

2011-04-18T12:05:00.000-04:00

Adirée PR | AFWNY Campaign Photo-Shoot Behind The Scenes

2011-04-18T10:00:00.003-04:00

First look behind the scenes of the AFWNY 2011 Campaign Photo-Shoot.

Director: Adiat Disu

Producer: Adda Tidjani

Head Stylist: Tori Famuyiwa

Make-Up Artist: Renarda Joy

Hair Stylist: Kathy Clark Lewis

FASHIZBLACK MARCH/APRIL 2011 | AFRO-LUXURY ISSUE

2011-04-17T11:00:00.000-04:00

Art direction: Paola A.
NdenguePhotographer: Manuel Brulé
Styling: Calvin Nymon
Assistant: Chris Tanner
Model: Loulawa Marie

Source

South Africa Fashion Week 2011 Elme Bekker

2011-04-16T11:00:00.001-04:00

Elme Bekker of Stellenbosch says “I see design in everything. I even dream of fashion.” View her first South Africa Fashion Week 2011 collection.

Trending | Ethnic Ornaments

2011-04-15T11:00:00.001-04:00

“People want to look more ethnic and they appreciate the fact that someone took time to craft that piece of jewellery,” says Ms Mbela.

Link Back

Adirée Studio | 5 Ways Use Twitter For PR

2011-04-14T11:00:00.002-04:00

Twitter is an invaluable resource for the public relations industry. Whether your objective is connecting with reporters, defusing conflicting issues, finding your next job, or building your network.

1. Journalists turn to sites like Twitter for story research.
-Update your media lists with Twitter handles.
-Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. Don’t forget to include relevant freelancers.
-Monitor tweets from journalists and bloggers who frequently post when they’re looking for a source.

2. Manage a crisis in 140-character bursts of information. Great way to dispel misconceptions and communicating the facts.

3. Find and post jobs. Whether looking to add a new client, or if you need to bring on someone new to your PR Firm.

4. Twitter chats as portable, affordable professional development opportunities that enable you to network with peers across the country and learn about trends, new tools, best practices.

5. Need an answer to a problem that you can't figure out. Twitter can help you. You have a whole new network of colleagues to look to in Twitter.

As a PR Pro your best bet is on Twitter. Twitter has opened up a whole new world of opportunity to help you conduct your business.

Adirée Showroom | Keeping It Classy

2011-04-13T11:00:00.001-04:00

From an impressingly dressed work day to chic at a social coctail event in the evening.

Washington Robert, Nigerian designer inspired by his seamstress grand-mother, birth a collection of class, style, and elegance for the cosmopolitan gal.

Adirée Social Media | .ORG Site Are Waived in Japan

2011-04-12T11:00:00.001-04:00

With the past disasters that have turned Japans lives around the Public Interest Registry (PIR) is giving them a break and announced they will waive renewal fees for .org websites based in Japan that are unable to renew registrations for their domain names.

Users must have already been registered users to re-register their domains. on a regular basis or risk losing them. The Japanese earthquake, tsunami, aftershocks and continuing nuclear crisis have made Internet access less reliable. Limited access could mean that some .org sites unintentionally expire.

To help, the Registry has offered to automatically renew .org registrations at no cost for sites located in Japan. “We didn’t think it would be right for the Japanese registrant to lose their domain names because they were unable to renew or because they simply had more important things to deal with,” says Brian Cute, CEO of PIR.

Link Back

Adirée PR | Kimora Lee Simmons Expands Her Fabulosity with Shinto Clinical Care

2011-04-11T09:39:00.001-04:00

Kimora Lee Simmons new skincare line, Shinto Clinical Care in partnership with one the world leader in skin care products, Makari de Suisse.
As the star of the hit show, watched in over 200 countries, Kimora: Life in the Fab Lane on The Style Network and an internationally renowned and celebrated fashion mogul, Kimora Lee Simmons has had an overwhelming success in the beauty industry with her reputable fragrances. She is now expanding her fabulosity into the world of skincare with Shinto Clinical Care launching this spring.

Shinto Clinical Care is a complete skincare line which includes cleansers, creams, toners, and lotions. The line is geared towards multiethnic women and aimed to preserve and enhance their natural beauty through the “Way of the Gods” (Shinto). “Shinto Clinical Care will open women’s eyes to a beauty that runs deeper than any trend or gimmick” affirmed Kimora Lee Simmons.

The mogul has found the perfect partner for her new venture: Makari de Suisse. The company offers luxurious skincare products designed exclusively for ethnic skin. Kelly Rowland from Destiny’s Child and Tony Award Melba Moore are a few among many celebrities who use Makari products for their skincare.

Art World: "Keep Creating" by Mr. Brainwash

2011-04-09T10:00:00.003-04:00

This piece not like his others is just a straight forward message of when you fall down get back up and dust yourself off and know better then to tip over that same rock again.

Mr. Brainwash the L.A. via France Street Artist / Gallery Artist known for being feature in the Indie Film "Exit Through the Gift Shop" , directed by Bansky another famous but illusive Street Artist , has grace the world with another piece.

Mr. Brainwash known for his political as well as celebrity iconic art works, similar to the likes of Bansky, but more light hearted images. With messages of LOVE.

Adirée Talent & Management | Fikirte Addis of Ethiopia

2011-04-09T08:00:00.001-04:00

Fikirte Addis of Ethiopia won the Origin Africa Fiber to Fashion 2011 in Mauritius earlier this month. Fikirte competed with twelve other designers from all over the continent. Her designs made solely from handmade Ethiopian traditional fabrics triumphed.

With this accomplishment the government of Ethiopia also sponsored her in the opportunity to showcase her work at Africa Fashion Week New York 2011. Africa Fashion Week (New York) is set to take place on July 14, 15, 16 at the Broad Street Ballroom 41 Broad St. New York NY 10004.

Korto Momolu Launches at Sankofa Fashion Show Liberia

2011-04-08T09:00:00.003-04:00

Korto Momolu of Project Runway and Project Runway All-Stars will be launching her design collection at the "Sankofa Fashion Show" May 14th in Monrovia, Liberia. Not only will the Liberia born designer be previewing her collection for Amani Liberia but it's her 23 year long homecoming.

Other known works has been her partnership with Dillards Incorporated designing handbags & jewelry.

Amani Liberia asked Momolu to represent Liberian women, because the fashion designer and stylist is living proof of the potential women have to develop their talents and be immense sources of innovation and strength.The word Sankofa means “looking back but moving forward,” which is Amani’s vision and Liberia’s reality.

“Amani Liberia’s goal is to create the opportunity for women to work with dignity and respect,” explains Amani Liberia Creative Director, Stephanie Myers. “Amani Liberia provides a place where women can earn an income for themselves and their families.”

Amani Liberia is a nonprofit organization that teaches Liberian women how to create, market and manage businesses through textiles and sewing. Women grow in value and self respect while living in harmony and working together. To date, Amani ya Juu has helped hundreds of women.

“My vision is for these women to be self sufficient,” said Momolu. “I want them to be independent enough to stand on their own."

Not only is it a big deal for Korto Momolu but for as well as the women's movement and fashion movement in Liberia.

Adirée Studio | 5 Steps to Planning a Photo Shoot Like a Pro

2011-04-07T09:00:00.003-04:00

Ever want to know what it was like to have the experience of a real life photo-shoot. Such as the ones we watch on reality TV. The Bravo show, Double Exposure, gave us a glimpse into this life.

Here are five tips to finding a great photographer, the right setting and selecting the proper clothing and accessories to help you create a successful photo shoot.

1. Research photographers and checkout their portfolio. You're looking for what works they have done in the past. For a magazine, the photographer should have some print work experience. Shop around for the best price. Most photographers base their prices on the number of outfits they allow models to wear during the photo shoot. It is recommended to go with the photographer that offers the most looks.

2. Finding a location whether in the studio or outdoors. Indoor shoots require a studio with proper lighting. Outdoor shoots require good weather so consider the time of year and weather forecast when booking. The beach seems to be a favorite outdoor location for a photo shoot.

3. Choose clothing and accessories preferably going with the theme of the shoot. For example, if you're doing a photo shoot similar to Sports Illustrated, include swimsuits in your wardrobe. And remember your audience. If you are targeting pre-teens or an older demographic, the clothing should be modest. For the readers of Maxim, however, clothing that shows some skin is sometimes expected.

4. Hire a hair stylist and make-up artist to make sure that the model looks great from head to toe. You can find them through a modeling agency and even listings on Craigslist.

5. Print copies of model release forms. This form states that the photographer has the rights to the photos and helps prevent any legal issues involving the use of the photos.

Eats | Great Dining Unknown

2011-04-06T14:37:00.004-04:00

Piccola Strada, a new Italian Cuisine located in the East Village.

Dine on the winning lasagna and be sure to bring your favorite bottle of Vino as this new hot nook is BYOB.

See you there.

Link Back

Valerie van der Graaf by John Lindquist for Vogue Turkey April 2011

2011-04-05T16:08:00.001-04:00

Link Love

Model On the Rise Ajak Deng

2011-04-05T12:59:00.005-04:00

Name: Angeliqu “Ajak” Deng

Nationality: Sudanese

Agent: IMG

Adiree SM | Obama Launches Viral Campaign

2011-04-05T11:00:00.008-04:00

This Monday President Obama launched his re-election campaign with a YouTube video, an email blast and targeted texts Monday.

With DVR, no one siting down to actually watch something at the time a TV program starts and being that our whole life is social media, e-mails, tweets, and text this approach makes great sense.

Link Back

Adirée PR | Sexy and fabulous tip this Spring/Summer

2011-04-04T13:40:00.003-04:00

Living in the city we are expose to all sorts of pollutants in the air which end up on our skin.

With Makari Purifiying and Cleansing Toner you can control the arial toxins and feel clean.

Light and refreshing, ok to apply twice a day.

Givenchy's Riccardo Tisci Maybe Replaced

2011-03-25T09:00:00.000-04:00

Following Galliano's scandal and his dismissal from Christian Dior, rumors has been flying around that Givenchy's Riccardo Tisci will be the new replacement as head designer.

Tisci is currently the creative director of Givenchy.

If Tisci leaves Givenchy, who would then replace him?

Let the guessing game starts...

Nominees for the Council of Fashion Designers of America 2011 Fashion Awards

2011-03-18T08:00:00.000-04:00

The new class of nominees for the Council of Fashion Designers of America 2011 Fashion Awards includes some stand-out celebrity pupils. Among the superlatives bestowed upon fashion’s new guard will be the Icon Award, to be presented to Lady Gaga for her role as a “fashion revolutionary impacting style today.” Also recognized are Ashleyand Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “They are the perfect example of emerging American design talent and have displayed a keen sense for the future of fashion.” Let us know which fashion icon would you like to see win an award! (stylenews.peoplestylewatch.com)

Fashionable Regards,

Team Adiree

Paris Fashion Week Louis Vuitton

2011-03-11T11:00:00.000-05:00

We were all over Paris Fashion Week and we had to hand it to the king himself, Marc Jacobs who never disappoints! The fetish themed Louis Vuitton show was a home run and then some. Jacobs delivered it all, from the dominatrix caps to the uniformed bell hop boys. Not to mention Miss London Fierce herself Kate Moss (smoking a 'fag'). Can anyone else top that?! Let us know your FAB favorite PFW show:-)

Fashionable Regards,

Team Adiree

Emma Watson Teams Up with Alberta Ferretti

2011-03-04T11:00:00.000-05:00

Harry Potters' Emma Watson has teamed up with Alberta Ferretti to create Pure Threads by Emma Watson, an eco-friendly capsule collection inspired by '70s icon Jane Birkin.

"I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology." Her line will consist of 5 pieces, 2 dresses, a long skirt, demin shorts, and a shirt. The line will be available March 21. (Eonline.com)

Is there enough magic left to make Emma's line a success? Let us know what you think!

Fashionable regards,

Team Adiree

Beyonce Knowles Has Once Again Stolen the Spotlight

2011-02-25T11:00:00.000-05:00

Beyonce Knowles has once again stolen the spotlight, but this time not for one of her hip shaking, woman empowerment songs. Knowles was featured on French Magazine L'Official's March issue with dark skin. But her voluntarily darken skin has raised some scrutiny within the African American community and posed the question: Is it the 'Blackface?'

TGIF: New York Fashion Week

2011-02-19T11:00:00.000-05:00

TGIF! New York Fashion Week kept our stilettos in a happy frenzy. Team Adiree could be spotted everywhere from the Chelsea to Soho to Midtown as we were trying to soak up all of NYFW. So here were some of the highlights of our week.

Farai Simoyi Fall 2011 Collection “Madame Rouge”- The Helen Mills Event Space, Chelsea

On Sunday February 13 The Helen Mills Event Space hosted back to back fashion shows from 11 am-8pm. At 11am British Zimbabwean designerFarai Simoyi debuted her Fall 2011 Collection “Madame Rouge.” The line was inspired by the character “Fanny”the seductress of the French based play Sapho written by Clyde Finch in 1902. Her edgy modern designs depict the strong cosmopolitan woman behind the inspiration. Simoyi used a mixture of burgundy, black, gold, and velvets to emphasize the strength of a woman. One of the team members is already trying to order her dresses for the Fall, make that two!

Leanne Marshall Fall 2011 Collection- The Helen Mills Event Space, Chelsea

On Sunday February 13 The Helen Mills Event Space hosted back to back fashion shows from 11 am-8pm. We were front row for Project Runway’s Leanne Marshal presentation of her Fall 2011 Collection at 2pm. The collection included 15 looks featuring casual day wear (skirts, coats, blouses) and evening gowns. Marshall’s signature draping and pleating look was prominent throughout the looks and complimented her bold color choice of solid red, black, tan, and a tweed-ish print. These ready to wear pieces were awed during the presentation and gasp were heard during the finale piece of the flowing black evening gown. In attendance were Project Runway Alumni Maya Luz and Ben Chmura, as well as best friend and season mate Suede who helped Leanne with the show.

Aya Morrison Purse Shopping Soiree- Georgia NY, Soho

Wednesday February 16at 6pm Team Adiree enjoyed great shopping, music, and wine at the Aya Morrison Purse Shopping Soiree. The upscale salon and spa, Georgia NY, was packed with the ‘invite only’ guest. Designer, Helena Aidoo-Morrison, displayed various Ankara clutches, waist belts, purses, totes, and also featured a few beaded purses. Amongst the invite only guest were bloggers of Fashion Junkii, Feels Good 2 Be Home, and press from APTV Now. Of course we couldn’t leave without snagging a few of these exclusive items for ourselves. To purchase these amazing items go www.shopayamorrison.com.

As busy as our week was we had so much fun! What fashionista doesn't like the mayhem of NYFW?!? Although our designers and fashion press have packed up and are now across the pond, we promise to keep our stilettos clicking to bring you the latest fashion news, as always:-)

Fashionable Regards

Team Adiree

Keshiel Williams At Foley Art Gallery debuts line "Sunday in the Park"

2011-02-11T11:00:00.001-05:00

Monday February 7 at the Foley Art Gallery visionary Trinidadian fashion designer Keshiel Williams showcased a preview of her debut line "Sunday in the Park."

: Keishel Williams

Inspired by 19th century painting A Sunday Afternoon on the Island of La Grande Jatte by George Seurat the line featured looks for the classic yet modern woman. The line included dresses, slacks, and tops and featured the very in season neutral tones of black, gray, and honeysuckle. The intimate gallery was packed with over 100 attendees including press, friends, and family.

Williams briefly spoke to press about her inspiration, history as a designer, and the new line. She also assured that "this will not be the last of Jlehsiek." Her line will soon be available for purchase at www.Jlehsiek.com. For more pictures of the her line and the event check out www.facebook.com/jlehsiek

Jlehsiek Fall 2011 Collection "Sunday In the Park"
Date: Monday February 7, 2011
Location: Foley Art Gallery in Chelsea,

Key Makeup Artist: Diane Bainton
Head Hairstylists: Kimmi Hendrix, Dale Edgehill (Tres Jolie Beauty)
Jewelery: Camille Worrell of Chasse p'tit Loup Vintage Jewelry Designs
Models: Billie Mitchel of Supernova Models

SPONSORS: Makari Cosmetics, Soul Purpose, Tino Fino Wine, Sonu Beverages, Glamorous Chicks Cosmetics, Tres Jolie Beauty Boutique, Dabanga Jewelry, Chasse p'tit Loup Vintage Jewelry Designs, Golden Krust Bakery, Kimmi Hendrix, Zync TV, and MCMG

Event Production and Press Management: Adirée

About Keishel Williams Keishel Williams began her career in high school designing for beauty pageants in her homeland of Trinidad. As a self taught designer Williams has always had an innate passion for fashion. Now with 10 years of design and styling experience she brings Jlehsiek, a fashion house that creates high end ready-to-wear gown and couture pieces.

Fashionable Regards,

Adiree

HAPPY BLACK HISTORY MONTH!!: In the Words of visionary Trinidadian designer Keishel Williams...

2011-02-04T07:51:00.001-05:00

“If it weren’t for those who fought for my basic civil rights, I would not be able to showcase before, during, or after New York Fashion Week......... “I’m grateful I have the privilege to showcase my designs today at all,” Williams admits.

Jlehsiek - Fall 2011 Collection Presentation "Sunday In the Park"
Feb 7, 2011 (7PM-9PM)
Foley Art Gallery 548 W 28th Street NY, NY 10001 (Between 28th and 11th Street)
Press RSVP Contact: Chenai Berkeley at Chenai@Adiree.com
Others to Attend:http://jlehsiek.com/NEWYORKFASHIONWEEK.html orhttp://jlehsieksnyfw.ev...entbrite....com/ for $20 tickets Until Saturday February 5, 2011. Tickets will be $25 at the door.
Sponsors: Makari, Soul Purpose, Dabanga Jewelry, Golden Krust Bakery, Kimmi Hendrix, Tres Jolie Beauty Boutique, ZYNC TV, Sonu Water, Chasse P'tit Loup Vintage Jewelery, Glamorous Chicks Cosmetics, DJ services Provided by Pointblank NYC... and of course hosted by Yours Truly:-)

Fashionable Regards,

Adiree

Sofia Vergara Collection For Kmart

2011-01-28T11:00:00.000-05:00

Sofia Vergara, TV's "Modern Family" star, has announced the release of her signature fashion collection in Kmart department stores starting late August. "The collection hopes to appeal to a younger, contemporary crowd, and which Vergara describes as "comfortable and chic, affordable, and versatile to wear from day to night." The collection will include handbags, shoes, dresses, boots, and jewelry.

Vergara herself preferred the discount super giant over a high end retailer due to it large Latino Clientele. And who would blame her, according to CNN.com Hispanic buying power is set to hit over 1 trillion dollars this year.

She is also said to be very involved in her line. She is "very involved in the designs, in the colors, and the materials. I have final say."

Acutally Sofia, we (the public) have the final say... but we're 100 percent behind your new endeavors!

Fashionable Regards,

Adiree

Caribbean Designer Keishel Williams Pays Homage to Black History Month Artists and Jump-starts New York Fashion Week

2011-01-21T11:00:00.000-05:00

New York, NY—January,10, 2011— Trinidad’s visionary designer, Keishel Williams, today announces that she will showcase her Fall 2011 line called Sunday in the Park on Monday, February 7, 2011. Sunday in the Park is inspired by Georges-Pierre Seurat’s painting A Sunday Afternoon on the Island of La Grande Jatte- 1884.

New York, host of Mercedes Benz Fashion Week , is known as the epicenter of fashion where over 800 fashion companies headquarters reside and 466 million dollars is generated during fashion weeks alone according to Mayor Bloomberg.

February is also known as Black History Month, which allows individuals to reveal and recognize African American figures and their continuing contribution and struggle. Dating back to the late 1960’s to early 1970’s African American artists such as Gordon Parks, have always used black history month as a time to reveal their underlying interest in design, figures, and their continuing struggle for civil rights.

“If it weren’t for those who fought for my basic civil rights, I would not be able to showcase before, during, or after New York Fashion Week,” says Williams. “I’m grateful I have the privilege to showcase my designs today at all,” Williams admits.

The collection, under her Jlehsiek fashion house, is designed for the contemporary woman who exhibits her “inner art.” The details of her showcase during New York Fashion Week are as follows:
Date: Monday February 7, 2011
Time: 7pm-9pm
Location: Foley Art Gallery in Chelsea, on Monday February 7, 2011 at 7pm EST.
Press ONLY RSVP: Chenai Berkeley at Chenai@adiree.com
$20.00 Go to jlehsieksnyfw.eventbrite.com to buy.
For a preview of Sunday in the Park go to jlehsiek.com.

About Keishel Williams
Keishel Williams began her career in high school designing for beauty pageants in her homeland of Trinidad. As a self taught designer Williams has always had an innate passion for fashion. Now with 10 years of design and styling experience she brings Jlehsiek, a fashion house that creates high end ready-to-wear gown and couture pieces.

For More Information Contact:
Adirée │Marketing/Event Planning Associate
Chenai Berkeley
646.413.8459
chenai@adiree.com
www.adiree.com

Denim Is Here to Stay

2011-01-14T11:37:00.000-05:00

With the new year comes new fashion trends, but one thing is for sure denim is here to stay. Denim is the must have piece for every wardrobe "especially when it comes to chic modern outfits with a casual vibe." Citizens of Humanity has released their Spring 2011 lookbook with various denim pieces to keep your wardrobe looking fresh and adaptable for any occasion. According to fashion-style.becomegorgeous.com"The consistency and the preference for minimalism that can be observed throughout the Citizens of Humanity spring 2011 lookbook tend to be a clear indication of the fact that following just a few basic rules of style is enough in order to be able to create a lasting impression."

When dressing denim it is important to remember that the attention to detail will make the outfit uniquely yours. Citizens of Humanity uses long necklaces, hats, and contrasting items to create that "lasting impression.""Use the style suggestions of the Citizens of Humanity spring 2011 lookbook to add diversity as well as a touch of creativity to your casual outfits and improve your skills when it comes to effortless casual style." fashion-style.becomegorgeous.com. I couldn't have said it better myself:-)

Fashionable Regards,

Adiree

Carine Roitfeld Steps Down as Emmauelle Alt Step Up to Editor in Chief of Vogue Paris

2011-01-08T11:00:00.000-05:00

Starting February 1, 2011 Emmanuelle Alt will be the new Editor in Chief of Vogue Paris. This was announced today, less than one month after current Editor in Chief Carine Roitfeld (pictured above) announced she was leaving.

Emmanuelle Alt has been the fashion director of Vogue Paris since 2000. According to the NY Times, "The decision to elevate her suggests that the magazine’s owner, Condé Nast International, does not want to change course — at least for the time being."

: Emmanuelle Alt

Vogue Paris is known for their bold and controversial layouts, many of which were styled by Alt. With the increase of circulation in the past year (jumping from 100,000 to 140,000) Alt would seem a "logical choice." “Vogue Paris is doing very well, and I wanted to entrust the editorship to someone who can provide continuity while bringing new life,” Xavier Romatet, the president of Condé Nast France, said on the magazine’s Web site.

Can't wait to see what Alt has in store for the magazine!

Fashionable Regards,

Adiree PR

Fashionista's Of 2010

2010-12-31T23:30:00.000-05:00

2010 was a great year for us fashion junkies! From bright red hair to meat dresses celebrities never let us down on the runway. Here are some of our most memorable fashionista's of the year (in no particular order)!

In 2001 Emma Watson debuted in Harry Potter and the Sorcerer's Stoneas your average 11 year old, who happened to be in a record breaking film. Over the years we have watched her step onto the red carpet in bold designer dresses, stunning shoes, and most recently a 'pixie do.' With the Harry Potter saga coming to an end in 2011 we are anxious to see how Emma will grace the red carpet next year!

This 10 year old is not playing dress up, Willow Smith has definitely earned her title as a fashionista. Whether you like her style or not everywhere she goes she steals the show. We've seen her in everything from cheetah print jackets to bold 80's inspired accessories. Can't wait to see what she Whips up for 2011.

Lady Gaga. Need we say more?

Good Girl Gone Bad has paid off for Rihanna! If its tight, bright, short, and/or leather Rihanna is in it. Although we have seen her rocking a few flowing gowns once or twice (see-through gowns count too). Regardless, we loved it and can't wait to see what the hair color of 2011 will be:-)

We have all closely watched Michelle Obama's fashion choices this past year. She has mixed edgy with elegant, expensive with affordable and has truly made her mark as a fashionista. "Michelle Obama plays a very important role in fashion right now,” said Amy Fine Collins, Vanity Fair special correspondent. We love that we can relate to her because she does rock the more affordable brands. Well see you at J. Crew Michelle!

We want to wish everyone a safe, happy, and fashion forward New Year!

Fashionable Regards,

Team Adiree

Dreaming of Lanvin

2010-11-05T11:25:00.001-04:00

Alber Elbaz for Lanvin is the latest designer to design a collection with Swedish store H&M. The exclusive collaboration will feature apparel, accessories and shoes for women and men. The collection is expected to come out on November 20th.

Apparently, sizes and ages are factored in this new collection.

Until the release date, I will be dreaming of Lanvin…

Fashionable Regards,

Adireé PR

The Power of Thinking

2010-10-28T11:23:00.001-04:00

It appears that being a reputable personality does not necessarily mean that one will use "the power of thinking" before uttering speeches. One might think that regardless of what being said, the public will obliged and agreed because of the name the person stands behind.

Take the case of Monsieur Jean-Paul Guerlain. During an interview on the French TV, he said:" I worked like a nigger. I don't know if niggers have always worked like that, but anyway."

Agreed, Monsieur Guerlain hasn't worked for the company in 8 years. Agreed, Monsieur Guerlain is from a whole other generation. Disagreed, Monsieur Guerlain should not be pounced on the way the media has been doing. Monsieur Guerlain is a "reputable" well-made man and a master parfumer who has been in the limelight for years, using "the power of thinking" should not be a problem. Should it?

Then again, all the scents that he smelled during his tenure at Guerlain migh have gone to his head.

Fashionable Regards,

Adireé PR

Cute Shoes With An Affordable Price Tag!

2010-10-12T10:06:00.000-04:00

This shoe should be in every girl’s closet! It has a platform heel with just enough glitter and edge to take you over the top. This shoe is designed by Fever by Natischa Harvey and the name of the shoe is called “Tiff” ranging from many colors such as Black /Tricot,Dark Brown/Tricot and Gold/Tricot. You can get these show stopping shoes for a price of $275 dollars. Fever by Natischa Harvey shoes are a nice mix of Party Girl meets Rocker chick. Her prices range from $80.00-$300 dollars.

Check out a couple of celebs wearing these beauties.

Vanessa Simmons

Dawn Richards

Angela Simmons

Fashionable Regards,

Adireé Fashion Agency

DKNY's New Plus-Size Line.

2010-10-08T10:04:00.000-04:00

Shopping can be such an excruciating task when designers are making willowy 2s and 4s and expect them to fit plus-size girls.

The good news: DKNY Jeans has a new plus-size line synonymous with city chic styles made for the everyday women.

The line, has been thoroughly researched on how to design for a voluptuous physique ,which runs from size 14 to 28,and is now available at Lane Bryant and zappos.com.

Here are a couple of looks from the line.

Fashionable Regards,

Adireé Fashion Agency

“SOUL PURPOSE” Cosmetic to sponsor African Fashion Week (New York) (AFWNY)

2010-10-02T21:24:00.001-04:00

SOUL PURPOSE is the make-up sponsor for Africa Fashion Week (New York), (AFWNY). Twenty AFWNY make-up artists will be supplied with SOUL PURPOSE’S Youngevity- 100% Mineral Make-up kit. The kit contains: two shades of foundation, two shades of blush, 1 Nu-C

Waterless Vitamin C Cream, one Botanical Spa Collection Morning Hydration Cream, and a Professional Makeup Brush Set (includes one Kabuki, one Flawless Face and one Ultimate Concealer).

“Soul Purpose is beyond excited to partner with Adireé Fashion Agency for Africa Fashion Week (New York)”, states Nadine Thompson, Founder and CEO of Soul Purpose Lifestyle Company (Soul Purpose). “This event is in complete synergy with our mission and vision which is to provide beautiful, natural mineral makeup for women of all colors and hues. Our colors have been enhanced and developed to highlight the broad range of skin tones represented in the African Diaspora. We are excited to be bringing this cutting edge, eco-friendly brand to the market place and honored to be the partners of this monumental event.”

SOUL PURPOSE cosmetics are notably featured in trendy campaigns. Celebrity makeup artist Ashunta Sheriff used the beautiful collection of all natural mineral makeup she compiled exclusively for SOUL PURPOSE for fashion designer Ashley Stewart’s Holiday campaign. Ms. Sheriff's client list include many of today's hottest and biggest stars such as Rihanna, Ciara, Hillary Duff, Ashley Simpson, Jennifer Hudson, Queen Latifah, India Arie, P.Diddy, Usher and her long time client Alicia Keys.

Fashionable Regards,

Adireé PR

Adiree Fashion Agency concludes Africa Fashion Week (New York) (AFWNY) and triggers a sense of pride through the Fashion Industry.

2010-10-02T15:00:00.000-04:00

FOR IMMEDIATE RELEASE

Adiat Disu
Adireé Fashion Agency & Africa Fashion Week (New York)

Contact:
Adda Tidjani, Marketing & Promotion Associate
Adireé Fashion Agency & Africa Fashion Week (New York)
adda@adiree.com

NEW YORK, NY, August 26, 2010- One month after the launch of Africa Fashion Week, producer Adiat Disu, Founder and President of Adirée Fashion Agency evaluates the success of Africa Fashion Week (New York) (AFWNY) and its impact in the fashion industry. AFWNY is a luxury multi-day event that took place during the week of July 12-18, 2010 in the world’s fashion capital, New York City. Guests such as James Ihedigbo and DJ Zimo attended the event which included fashion shows, trunk shows, samples sales, exhibitions, and industry networking events with for sole purpose to raise awareness of African/African American/Afro-Caribbean fashion. Models, designers, photographers, journalists and fashion lovers originating from all over the African continent partook in the festivities. Proceeds from the week went to non profits organization to support African related causes such as Bisila Bokoko African Literacy Project, Hope Africa and Fashion Feeds Foundation.

The CEO of Adireé Fashion Agency and producer of AFWNY, Adiat Disu, is a determined woman with a vigorous, independen t mind. She is no stranger to fashion and event planning; while in school, she founded the first fashion/business organization called Bentley Fashion Consultant at Bentley University. After working for a Fortune 500 company, IBM, she developed an entrepreneurial mind and decided to create her own fashion production company, Adireé Fashion Agency. The company focuses on fashion event production, organization, and consulting for clients in New York.

“When Africa is mentioned, many instantly associated it with violence and the wars that plague the continent. The media usually focuses on the social, political and economic problems Africans are faced with and fails to acknowledge the bright side, the vibrant heritage of art and creativity that runs through our veins,” said Disu. With AFWNY, her vision was to proudly display to the world African’s rich culture through the use of fashion. Disu believes that such an event can only have positive consequences for Africa as it gives a global platform to display the many talents of African designer from back home and in the Diaspora that are present in today’s fashion industry. Furthermore, under AFWNY, she wishes to contribute in boosting the African economy by making more jobs available.

Disu could have chosen any location for the events, but she set her heart upon conquering New York City, the world’s fashion capital. Forty four percent of the population (according to the US Census Bureau) is part of the African Diaspora, yet there are no more than 3 African designers showcasing at Mercedes-Benz New York Fashion Week. “The fashion capital (New York), those surrounding the fashion capital and in the fashion capital need to understand designers from other cultures,” said Disu. Introducing Africa Fashion Week in New York City is a smart and successful move since the event will pave the way for expansion in many states across the country and instill pride in African fashion and culture as a whole. Even before Africa Fashion Week kicked off, the event was already under good auspices as Michael Bloomberg, the Mayor of New York gave it an official proclamation by declaring the week of July 12-18 the official date for Africa Fashion Week in the state of New York.

Twenty three designers from various countries in Africa and those of the African Diaspora were personally handpicked by Disu and her team at Adireé Fashion Agency to present their collection at AFWNY. The designers sent pictures of their work and a brief statement about their desire to bring African Fashion to the western masses and break through New York noises. “I wanted the designers to come to New York with collections that will break down stereotypes and transmit positive energy to the audience. Making beautiful pieces was not enough, when selecting my designers. I made sure that they were the perfect role models and spokesperson in tune with my vision under AFWNY,” said Disu. She applied the same templates when selecting her stunning male and female models that made it down the runway.

The multi-day event was held in the Broad Street Ballroom, Lower Manhattan’s premiere event destination. The elegant ballroom features an open 5,700 square foot space with marble floors, intricate large mosaic columns and a stage at the far end of the room. Its stylish, yet progressive nature combined with the modern and African chic-designs made AFWNY show stopping.

“When you have such a big idea, you must have a location or venue to accommodate your vision,” declared Disu. In addition, her vision received the financial backing and moral assistance of well known and respected brands, such as Iman Cosmetics, Dollhouse, Makari de Suisse, LadyBrille Media Group Inc., BHF and Arik International Airlines. Majority of sponsors were “connected” to Africa either because they are run by Africans or are doing business within the continent. It is not a coincidence they were targeted by Adireé Fashion Agency to support the inaugural of the first ever Africa Fashion Week in New York.

The first day of AFWNY kicked off on Thursday, July 15th. The runway show was supposed to start at 4 PM, but we can insert the term fashionably late here; it began at 5PM. An announcement was made in English and French before the show to welcome and thank everyone for attending AFWNY. The room was not packed as many people were unable to get off work to attend the event. However, passersby fought to stand outside and catch a glimpse of the magic that was taking place on the runway. Eleven designers showcased fifteen to twenty pieces; Fares Cherait from Tunisia opened up the show. This proved to be an intelligent choice as his war-inspired collection with models carrying daggers and wearing red and black leather outfits took the audience by surprise. His first piece was unrelated to the rest of his collection, but he chose it because it was logic for the show to start off with an “afrocentric” outfit.

Leonche, Vida Mahimbo, Qetura, House of Bunor, Darryl Jagga, Stella Atal, Kozby World, Fabulous Fingers, Kumba Wear and BebeGrafiti were the next designers to present their collection. It was a triumph as the bombardment of creativity and innovation brought about visual pleasure to the audience. The mix of colors and the overloads of prints combined with models marching with a furious glamour made the pieces breathtaking and extraordinary. During the brief intermission, the audience had a hard time summing up the wonderful vision of genius they have just witnessed.

To a soundtrack of fast paced drumming, courtesy of world famous DJ Zimo, BebeGrafiti was one among many designers to offer a clean cut, sensational and sophisticated collection. Her show began with an elegant floor length dress topped with a see through lace opening. The mixing of colors such as bright yellow and dark blue worked wonders on the models’ complexion and was a delight to the eyes. The designer didn’t miss a beat; from fragile sheer blouses to heavy velvet jackets, BebeGrafiti showed an intelligent exploration of how both can be mixed to create remarkable pieces. Extravagance with a sense of freshness, restraint in the use of accessories and the clever mix of fabrics complimented each piece.

On Friday, July 16^th, the second day of AFWNY, the runway once again became alive with colors, prints and complicated shapes. The show started late, but this time the room was packed; employees were running around trying to find enough chairs to accommodate the ever growing audience. The line to enter the ballroom stretched onto the street and an audible sound of excitement could be heard among fashion enthusiasts. James Ihedigbo,Nigerian American football safety for the New York Jets, was in attendance sitting front row. Photographers from Afrikanspot, BHF, Societyhae, and Ladybrille Magazine were among the many assembled in the pit.

Nigerian designer Yemi Osunkoya from Kosibah started off the show presenting figure fitting couture designs. The collection enhances female form and gave out a relaxed elegance many women could identify with. Osun Designs, Lin-Z-Inc., 54 Kingdoms, Kirette Couture, Charlene Amankwah, Côté Minou, Solome, Arewa Designs, L~Shandi, Chianu International and Bill Witherspoon were the latest runway collections to be featured at AFWNY. Suffice to say, the contemporary feel of the clothes mixed with the richness of Africa’s cultures gave each pieces unique beauty, passion and strength. Every young woman, regardless of ethnicities, in the audience could identify with the strong and powerful chic pieces from the designers, such as Côté Minou. From the very first look out – a form fitted short dress with rich color prints accessorized with a multitude of necklaces – everyone one was on alert, patiently and silently waiting for the next piece. Modern items, such as bold shouldered jacket and bubble shorts, were covered with African prints in ways that surpass expectations. Look after look, the designers didn’t fail and offer a myriad of classy silhouettes that left the audience gasping for more.

On Saturday, July 17^th, the last day of AFWNY, the ballroom was transformed into a boutique with designers putting on display their one-of-a-kind pieces, still fresh from the runway. Customers had the opportunity to interact with them and purchase merchandise before it was made available to the general public. Majority of clothes had to be custom made however; interested individuals had to leave their information, such as measurements, and patiently wait only a short while until their pieces would arrive brand new at their homes. In addition to designers selling their items, sponsors such as Iman Cosmetics and Makari de Suisse were also in attendance, allowing people to get their makeup done free of charge.

Among the many wonderful products for sale were Eki’s Famous by Ekiuwa Asemota. This Nigerian jewelry designer offered one of kind handmade original pieces. Her jewelry line is very distinct and consists of unique pieces that identify with people’s individuality and that fit their fashion style.

“Wearing an Eki’s Famous piece not only defines a look, but tells a unique story,” said the designer.

After all the hard work in planning, rehearsing and getting ready, AFWNY finally closed off but not before a private soiree was thrown in honor of its success and to celebrate the amazing work of all. The soiree was catered by Buka Nigerian Restaurant, who served delicious authentic Nigerian food. Gift bags were given out to the audience as a token of appreciation by Disu who was so grateful for all the support she received and proud to have hosted such an event.

The headlines of the night were performances by International Sensation Artist Toba Gold and Best Rap Duo UE (Upper Echelon). The latter performed their international single “Cuz I Say So” featuring Nigerian International Rap Star eLDee, who unfortunately wasn’t able to attend the event. The “Best Rap Duo” composes their own music and writes their own lyrics; their latest single, which they debuted at the soiree, is heavily Fela influenced with a strong touch of Afro Beat. They wish to bring together Hip Hop and Nigerian Afro Beat music because of the rampant similarities between both. “It is a Fela inspired song and a Hip Hop song. There is a lot of Africans in the building but we are in America so we are combining forces. It is a beautiful thing,” stated UE.

Indeed, AFWNY was a beautiful thing. African designers are no longer confined to the domestic market and are gaining global recognition and fame. Established and upcoming designers were able to showcase their talent and received national as well as international media coverage. Thanks to Disu, who followed her vision through regardless of all the negativity she encountered and stayed focused on her goal. When asked about the future of AFWNY, she replied: “See you next year!”

About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.
Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

###

Fashionable Regards,

Adireé PR

Mataano Spring Summer 2010 Collection

2010-10-02T14:40:00.000-04:00

Mataano is a New York based fashion house owned by Somalia twin sisters Idyl and Ayaan Mataano. For their Spring Summer 2011 show, they choose a non traditional venue - The Museum of Biblical Art (MOBiA), five minutes away from Lincoln Center. Their collection features '50's trends - full skirts and feminine bodice tops. Creams, soft greens, khakis and black, together with lace and silk textures accentuate the femininity of the collection.

These girls are fierce and together make a force that can’t be reckoned with.

Fashionable Regards,

Adireé PR

International Sensation Artist Toba Gold Set To Headline Africa Fashion Week (New York) (AFWNY)

2010-10-02T14:37:00.000-04:00

Globe Trotter Nigerian artist Toba Gold will be performing at African Fashion Week (New York) (AFWNY) Soiree on Saturday July 17th at 10 PM.

Toba Gold is a man of many facets; artist, model, photographer, and creative art consultant, he done it all. From an early age, he was surrounded by the sounds of various genres of music. His style of music is referred to as Afro Neo Soul, a blend of African music, soul, and jazz. His first single, “Femi, Marry Me”, received massive airplay in Nigeria and internationally, and the video was a hit on YouTube. “Jeje”, his next single, made it to the top of charts immediately upon release.

TOBA GOLD

Fashionable Regards,

Adireé PR

Queens Fashion Week

2010-10-02T14:15:00.000-04:00

Queens Fashion Week produces stunning fashion events that features independent designers, boutiques, fashion executives and buyers.This year, we witnessed sleek and elegant pieces walking down the runway.The show was accompanied with music selected by each designer that complemented the theme of the evening.

There were six designers, 30 female models and 12 male models involved in the event. Each designer showcased amazing looks that will put local designers on the map.

Fashionable Regards,

Adireé PR

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