While there are still many skeptics out there that still have yet to jump on the Twitter bandwagon and don't see it happening any time soon, they are missing out on a key feature that can help grow and market their business. Twitter Lists is a tool where you can categorize certain groups of people so you can check up on them and you don't have to filter through the rest of the noise on your feed. The List feature gives you the option to create a private list (think checking out what your competition is up to) that way no one else can see it. You can also use it to network with others in your industry and make connections easily that way. You can create lists of featured clients to promote them easily and its the perfect form of free advertisement. And finally, you can feature your beloved staff members who are representing the business through either their own personal Twitter accounts, or ones specifically set up for the sake of the business. The possibilities of Twitter are endless and those who think they aren't missing anything are sorely mistaken.
Source: http://www.famousbloggers.net/twitter-lists-business.html
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